This serum combines the brightening & blemish-fading properties of Niacinamide with the skin smoothing & hydrating properties of rice water. Together, this concoction will brighten your skin from 1st use^ along with providing 2x instant hydration^ (clinically proven!)

In just 2 weeks, you can also expect reduction in blemishes^ and smoother skin^. All of this goodness wrapped in a lightweight, non-sticky milky texture.

^36-user clinical study at an independent, expert-graded lab; Jan 2024

After cleansing and toning, apply a few drops of the rice water serum onto your face and neck, gently massaging it in. Follow up with a moisturizer and sunscreen (in the A.M. routine). You can use it in your morning & night routine for brighter skin!

Yes! Niacinamide (Vitamin B3) works by inhibiting the transfer of melanin to skin cells, effectively reducing the appearance of dark spots and hyperpigmentation. This multi-tasker ensures that you get brighter and blemish-free skin from the get-go!

Absolutely! Niacinamide is one of the gentler actives to use making it perfect for beginners and people with sensitive skin. Apart from brightening Niacinamide & hydrating Rice Water, our formula is also enriched with nourishing Squalane & Licorice which help in maintaining a healthy barrier while reducing redness & inflammation.

Yes, you can! Niacinamide is a gentle ingredient and can be used alongside Vitamin C or Retinol (only in low dosage actives). However, if you're new to any of these actives, it’s always advisable to introduce active ingredients slowly into your routine and understand how your skin reacts.

All Plum products are cruelty-free and 100% vegan. They are formulated by experts and with skin-loving ingredients.

Niacinamide serum with rice water is the best face serum for oily skin types as it balances sebum production, helps fade blemishes, and smoothens skin texture.

Niacinamide balances the sebum production in your skin, thus controlling acne production. It is also anti-inflammatory that helps reduce the redness and inflammation associated with acne. Moreover, it fades blemishes and brightens your skin, reducing acne and acne marks, making it one of the best serums for acne scars.